- Email is too clumsy, they want to be texted.
- Information is abundant and at their fingertips, they want you to give them an, “experience” instead.
- If they can’t meet you face to face, they’ll expect you to send them a Zoom or GoToMeeting invite.
- If you don’t have a webpage with an on-line application, educational videos, multiple links to other pertinent sites, free downloads, video testimonials and a blog…well, they’re going to notice and they will make comparisons.
It’s not too difficult to get to know your new customers, either. Their opinions, interests, experiences and family photos can all be found on Facebook, Linkedin, Pinterest, Twitter, etc.
Question of the day: “Are you showing up where your clients are showing up AND are you communicating in ways that are most comfortable and familiar to them?”