Nobody will refute that a lot of blood, sweat and tears goes into gaining leads from Realtors, past customers, your website, Zillow and other lead-generating sites.
At first, each lead is treated like a sudden jackpot and you pour plenty of excited energy into each one and this produces results. Then you get busy. Then you get choosy. Then you even get a little bit annoyed at those, “not-so-hot” leads…you know the ones with overly complicated financial scenarios, the ones you called once or twice and never heard back from, the ones you pre-qual who go totally M.I.A. These leads just hurt your brain and so you conveniently leave their contact info and some scribbled notes in a drawer or folder some place and they never hear or see your name again.
The key nowadays to converting more leads is to stay connected and to stay social. And, even if that lead never becomes ready to buy or refinance for whatever reasons, drawing these leads closer to you out of the gates will gain their referrals to their very-ready friends, family and co-workers and why will they do that?… because they will feel like they know, like and trust you.
P.S. you cannot achieve the, “know, like and trust you factor” just with an email drip campaign.
Here are three tools to easily stay connected and social (And, RELEVANT, by the way)with every lead you gain:
Let’s say all you’ve got is a cell number and a name, you can always take that info and upload it to SlyBroadcast.com, which is a great time savings tool, and then send out pre-recorded messages to that entire group of long lost leads so they can hear your voice. A quick tip about leaving messages and using SlyBroadcast type messaging-Always keep your messages brief, very upbeat and speak like you’re already well-acquainted. Again, you want to bridge that, “know, like and trust factor.”
Always immediately look for your leads on LinkedIn and Facebook and connect there so you become familiar to them on a regular basis through your own postings. Again, this draws them closer to you on a more personal and social level, helps to build-up the trust factor and creates no extra work for you.
Lastly, rather than emailing, try mass texting tools like Mighty Text for Androids (there are apps for iPhone, too!) where you can send one general message out to an entire group from your smart phone. The message will look like an individual, personal text to your receivers. Texting is an immediate communication avenue, much more so than email and absolutely will gain more response.
Voice broadcast tools like, SlyBroadcast.com, connecting via social media avenues and utilizing mass texting services are all superior time-savings tools to bringing the leads you’ve worked so hard to get, closer to you (with much less effort/time) and will absolutely increase referrals, as well as your lead to close conversion ratio.