business growth

Apr 10
0

That Elusive Thing Called, “Down Time”

By | Mortgage Business Tips, mortgage coaching | No Comments

stayfocusedFunny thing about finally finding that elusive thing called, “down time”….Once we get some we either A) Choose to do nothing with it. B) Choose to fill it up with non-productive tasks or C) Forget what it was that we swore we were going to accomplish when we did finally get some, in which case A and/or B come into play. So in an effort to encourage the best of the best to use their down-time to catapult their careers, here is a memory jogger list of high pay-off projects to consider…

Get socially savvy-Create Lists in Facebook for your, “Friends” who happen to fall into certain critical categories, such as: Realtors, Past Customers, Prospects, Peers, Teammates and Other Referral Partners so that you can control who sees certain posts and make your posts even more relevant to your specified audiences.

Embrace efficiency-Get your Realtors and other referral partners, past customers, old prospects and new prospects , plus all of those forgotten business cards into your CRM, into your online email marketing portals, into your smart phone and any gift-giving online stores’ address books, such as Amazon, Shutterfly, Send out Cards, etc.

Just do it!-Don’t have a CRM that houses all of your various contacts? NOW is the time to research them on-line and get your most precious business asset (your contact list) organized and receiving branded, pertinent information from you on a regular basis. Remember, just because someone works with you once, doesn’t mean they are going to remember to refer you, use your services again or reach out to you with questions, UNLESS you are top of mind.

Brush-up on your craft-What could you become better at in your career? What experience do you lack? What aren’t you comfortable talking about? What part of your business still has you stumped? What could you read, listen to or take an on-line class about that would give you that edge?

Coordinate creativity-A cluttered outer world clutters our inner world. Do you have files to purge, emails to organize, subscriptions to cancel, files to shred or store? We ALL DO at some level and this is a GREAT time to declutter, reframe, refresh and create space. Remember, creativity is at the crux of all thriving careers and creativity can’t spread its wings if there’s not enough space to take flight.

Now, I’m not saying NOT to take advantage of some of this down time by indulging in non-business growth activities, such as: naps, long walks, game time with the family, binge watching Netflix shows, etc., What I want everyone to take to heart can be summed up in this quote just given to me earlier today by one of my clients and that is….“Champions are made in the off season!”

Apr 08
1

Are you a Loan Officer Suffering from, “Just Enough Business?”

By | Mortgage Business Tips | No Comments

willtosucceedIf there is one thing I ask my seasoned loan officers to change right out of the gates when they first engage in coaching with me, it’s their, “willingness level.”

You may want more business. You may want more Realtor partners. You may want more direct consumer leads, BUT, the most important question to ask yourself is, “What am I willing to do to get more of what I want?”

Your willingness level will always dictate how much opportunity you can expect. And, to be clear, one’s willingness level is not measured in words, it’s measured in action.

Here are a couple of examples of what I tend to hear from seasoned mortgage professionals struggling with a lack of will…

“I did all that networking stuff before and it never works.”

OR

“Yes, I know I’m supposed to be calling my past customers, but I don’t want to feel like I’m begging anyone for business.”

The examples above are rife with assumption-Assuming there’s no new networking opportunities, no new way to glean business from networking events and that their past experience with networking won’t be any different, today. Assuming their customers don’t want to hear from them and don’t want to help them.

All of these assumptions are simply knee jerk reactions to protecting the core issue, which of course whittles down to that nasty, four-letter “F” word…FEAR!

Everyone feels a certain measure of fear when faced with situations that makes them feel vulnerable or requires them to commit to a game plan for the long haul.

At some point, many (not all) mortgage professionals become complacent, too comfy and stop stretching themselves. They want more business, but they’re not in enough financial, “pain” to be willing to get out of their comfort zones to make more happen.

If they’ve got, “enough” in their pipeline, then they’re mildly happy. When the pipeline dips again and they don’t feel like there is quite enough, then they get frustrated, spend money and time here and there on different, “shiny gems” hoping for a quick fix.

99% of the time the, “shiny gem” doesn’t pan-out, the money spent doesn’t lead to the leads they hoped for and the one networking gig they begrudgingly show up to, is a bust.

Then, ‘thank God’, a few good leads suddenly come in from one or two of their old, stand-by referral partners and ‘gratefully’ they immediately turn ALL of their attention to those leads and the cycle of, “just enough business” is set into motion all over again.

If this sounds even mildly familiar, read on…

If one accepts that there are no short-cuts to growing their mortgage business and much of what it took to get going in this business in the first place is still required today in order to grow, then all that’s left to consider is…Are you willing to feel the fear and do it anyway?

Here’s what works to grow the business, always has and always will. The GREAT news is that there’s a variety of creative approaches when engaging in the following activities and I should know, I have an entire roster of mortgage professionals I coach who are tackling these business builders in different ways:

  • Various networking (social, business, charity, etc.) and continued follow-up, WORKS!
  • Staying in touch in a personal way (live calls, video, client appreciation events, social media) with our past customers, WORKS!
  • Making sure we are calling on our Realtors and seeing them face to face (socially and professionally), WORKS!
  • Asking for referrals, WORKS!

Stop assuming-Find the will-Get committed-Feel the fear and DO IT ANYWAY!

If you need help getting committed to your business growth goals and getting out of the rut you’re currently in, reach out to me and Ask for a Complimentary Business Coaching Session!

Feb 13
1

Business Growth Opportunities You May be Ignoring

By | Mortgage Business Tips | No Comments

IgnoringIf we aren’t regularly evaluating our business growth efforts, our modes and methods, then there is a high likelihood that we are ignoring the obvious and have some pretty good lumps on our noggins from hitting that brick wall over and over again.

It’s natural to want instant results, an easy path, comfortable, daily routines and absence of confrontation, BUT growth isn’t experienced without some measure of strife and challenge and that goes for both our personal and professional lives.

What you are ignoring the most, in your business, is likely the place where you will find your best opportunities for growth.

Here is a list of things I have found mortgage professionals ignoring the most, regardless of age, tenure in the Industry, or personality type:

  • Speaking in public
  • Past Clients
  • Asking for referrals
  • Social media
  • Follow-up activities
  • Tracking Marketing R.O.I.
  • Building new referral relationships
  • Networking

If you find yourself having an instant gut-level response to any one of these items, a strange tingle of guilt or annoyance, it may be just the thing to start warming up to immediately.

When you uncover what it is that you are specifically ignoring, commit to taking one action, regardless of how small, every single day to fully embrace this new task.

Keep the task in front of you, write it on your white board, set a daily alarm on your iPhone, ask your Coach, mentor or a peer to email you daily to report on the task! After 30 consecutive days, assess your return. Look for the opportunities that sprang from your efforts.

I’ll make a bold prediction… Your daily commitment to this one thing that you’ve been ignoring the most in your business WILL bring you some aha moments, results and growth!

If I’m wrong, then just hit me up for a complimentary coaching session! I’m committed, are you?

 

Jan 23
3

Let’s Take a Closer Look at How BIG Change REALLY Happens…

By | Mortgage Business Tips | No Comments

takealookLooking for big change, a shift, a break, a “Hell Yeah” or a “Halleluja” to come your way this year?

It’s not unusual to launch into a New Year hoping for these things to occur in our business lives. A lot of us will spend a good amount of time researching new marketing spins, the latest trends in social media and systems that we hope will make the BIG difference.

Not that these endeavors aren’t worth the time, BUT the biggest change that must occur in your business this year in order to rise up from your current plateau, will stem from the inside, not from something you purchase or determine to implement.

You want big change in your business? You must change, first!

Here’s what you may be faced with changing:

Your attitude-Do people call you for advice? Do people share their good news, victories and celebrations with you? Do you share ideas openly? Do you listen more than you talk? Do people refer you? Do people smile at you? What type of people (other than your family) do you spend the majority of your time with…what’s their attitude?

Your excuses-Is it your lack of time that keeps you from getting things done? Is it the fact that you don’t have an Assistant that keeps you from doing more? Is lack of money the reason you’re not growing? Are you not the right shape, not from the right area, didn’t graduate from the right school or too old/too young to get more business? Are your kids, spouse, friends, co-workers, Management and the dog at the root of why you can’t work on your goals?

Your willingness-Do you stop short of stepping outside your comfort zone? Do you shy away from tackling new opportunities? Have you learned anything new lately? Do you give, first? Do you refrain from asking for referrals? When is the last time you did something that you were very afraid of trying?

Your expectations-Do people take advantage of your time? Are everyone else’s procrastinations taken on as your emergencies? Do you over promise and under deliver? Do you hold your team accountable? Do you regularly communicate your expectations to your team, customers, referral partners, vendors, etc.?

Your discipline-Do you squander time? Do you have a plan? Do you complete your tasks? Do you show up when you say you’re going to show up? Do you plan out your day ahead of time? Do you stick to your goals? Do your stick to routines? Do you stay up too late, eat poorly, drink too much, lack exercise or live in the past?

Each person’s interpretation of the questions above will no doubt be different. Take a moment to jot down your thoughts about yourself in relation to these 5 game changers then ask someone who you trust and knows you well to write down their observations of you and compare notes. (Critical tip: thank your willing participant, do not compare notes together, do not defend yourself or question their comments the next time you see them).

“Your Reality Is a Reflection of What You Believe You Deserve”-Tova Payne