

Do you have loan officers on your team that you were sure were going to knock it out of the park, but instead do a whole lotta bunting? Do you scratch your head because outwardly they exhibit the right attitude, confidence, knowledge and willingness to take action but their pipelines reflect something else?
Before you get too frustrated and head over to H.R. to discuss an exit strategy for these folks, put on your Coach hat instead and form a Power Production & Accountability Group!
Here’s an example of how to immediately kick-start a successful Power Production & Accountability Group:
Important tips to ensure the success of your Power Production & Accountability Group:
Ok, for all you thick-skinned producing mortgage managers struggling to juggle it all and feeling like you’re the only one who can’t seem to handle the competing work load in front of you, such as:
YOU ARE NOT ALONE!
Reality is that when you opted to have your cake and eat it too, you knowingly or unknowingly accepted the fact that being an A+ Sales Professional and an A+ Manager at the same time, would be a near impossible feat to achieve.
Now of course everyone’s definition of what it means to be A+ at something is going to vary and at the end of the day what really matters is that you go home from work feeling accomplished, satisfied with your efforts, up for tackling tomorrow’s challenges and fully expecting victories.
But what do you do if you don’t feel that way much of the time and after some introspection and a thorough review of your business numbers you find that you’re not setting the world on fire in your origination and your team seems to be sucking wind, too?
First, read through the following most common mistakes of struggling, producing mortgage managers and jot down everything that you can honestly admit that you are guilty of and willing to change.
Next, set a goal to focus on 3 of the items for the remainder of the year and certainly feel free to reach out to me for a complimentary session as the solutions to each of these issues are abundant and I’m happy to share my insights on what would work best for YOU and your particular set of circumstances.
Top 3 Most Common Mistakes of Struggling, Producing Mortgage Managers:
Poor hiring practices: Does not cast a big enough net to locate candidates-Lacks a standard interviewing process-Does little to no background investigation of ability to produce/sell-Hires based on personality vs. sales abilities-Hires friends/family members- Hiring out of desperation to fill seats, rather than waiting for the, “right” team players to fill roles.
Poor management style: Acts as a crutch, a motherly/fatherly figure rather than empowering team players and teaching them how to find their own solutions-No set on-boarding & training schedule for new hires-No set scheduled time for employee concerns, questions, suggestions, loan challenges, etc.-Brings personal issues/shares personal issues at work-Leans towards wanting to be liked more than wanting to lead- Blames Corporate for challenges-Passes the buck-No accountability measures-No formal progress reviews-Does not walk their talk-No communication regarding goals & vision, expectations & boundaries.
Poor planning/poor time-management: Does not engage in daily planning-Does not review and reset goals on a weekly basis-Does not review business numbers consistently-Lacks a Business Plan-Lacks a proper project management system-Does not fully utilize/embrace tools & technology-Does not properly delegate-No set work hours-Allows too many personal/family interruptions.
To all my struggling Branch Managers weighed down by the dual goal of maintaining their own origination, as well as, inspiring other sales people to grow their production…Remember that you are responsible for providing tools, guidance, accountability and expertise to your sales team, but the drive to sell, the desire to close and the self-discipline required to be a successful Loan Officer either exists at the core of the individual or it does not. Being able to quickly identify the core of your sales team members and act accordingly is an ability that separates magnificent Managers from mediocre Managers.
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