Management
Do you have loan officers on your team that you were sure were going to knock it out of the park, but instead do a whole lotta bunting? Do you scratch your head because outwardly they exhibit the right attitude, confidence, knowledge and willingness to take action but their pipelines reflect something else?
Before you get too frustrated and head over to H.R. to discuss an exit strategy for these folks, put on your Coach hat instead and form a Power Production & Accountability Group!
Here’s an example of how to immediately kick-start a successful Power Production & Accountability Group:
- Invite your select loan officers-Send out a recurring meeting invite to meet twice a month for a period of 6 months. Express in your email invite that you feel they are on the cusp of greatness and you want to help push them over that edge and unearth solutions for what may be holding them back from hitting their goals.
- Communicate expectations- Each loan officer who agrees to participate in the Power Production & Accountability Group will NOT focus on excuses, frustrations & complaints, but rather they will focus on solutions, accountability, sharing, possibility and opportunity.
- Ask for commitment-Agree to become a part of this group ONLY if you can commit to the meetings, leave your frustrations/excuses at the door and be open and willing to exchange ideas and try something new.
- Share your agenda-The agenda should include, but does not have to be limited to the following: brainstorming networking strategies, sales strategies, building referral relationships and marketing ideas, follow-up strategies & scripts, hands-on training for tools & technology, time management best practices and organizational tips, product & industry knowledge.
Important tips to ensure the success of your Power Production & Accountability Group:
- Everyone shares, everyone participates, including YOU.
- Prepare and send out your agenda 2 days prior to each meeting.
- Select a “scribe,” someone who is willing to capture all of the ideas shared and send them out to the group via email immediately after the meeting.
- ALWAYS have the participants state a goal out loud that they’d like to achieve prior to the next meeting.
- Encourage the group to encourage each other in between meetings.
- Keep the meeting to a max of 90 minutes!
- If your participants are remote, make sure to utilize a tool, like www.gotomeeting.com.
Ok, for all you thick-skinned producing mortgage managers struggling to juggle it all and feeling like you’re the only one who can’t seem to handle the competing work load in front of you, such as:
- Originating loans
- Recruiting
- Managing
- Networking
- Marketing
- Trouble shooting
- Training
- Corporate meetings
- Sales meetings
- PNLs, Expense Reports, Tracking overhead and all other Corporate-related documentation, surveys and reports you are required to submit…
YOU ARE NOT ALONE!
Reality is that when you opted to have your cake and eat it too, you knowingly or unknowingly accepted the fact that being an A+ Sales Professional and an A+ Manager at the same time, would be a near impossible feat to achieve.
Now of course everyone’s definition of what it means to be A+ at something is going to vary and at the end of the day what really matters is that you go home from work feeling accomplished, satisfied with your efforts, up for tackling tomorrow’s challenges and fully expecting victories.
But what do you do if you don’t feel that way much of the time and after some introspection and a thorough review of your business numbers you find that you’re not setting the world on fire in your origination and your team seems to be sucking wind, too?
First, read through the following most common mistakes of struggling, producing mortgage managers and jot down everything that you can honestly admit that you are guilty of and willing to change.
Next, set a goal to focus on 3 of the items for the remainder of the year and certainly feel free to reach out to me for a complimentary session as the solutions to each of these issues are abundant and I’m happy to share my insights on what would work best for YOU and your particular set of circumstances.
Top 3 Most Common Mistakes of Struggling, Producing Mortgage Managers:
Poor hiring practices: Does not cast a big enough net to locate candidates-Lacks a standard interviewing process-Does little to no background investigation of ability to produce/sell-Hires based on personality vs. sales abilities-Hires friends/family members- Hiring out of desperation to fill seats, rather than waiting for the, “right” team players to fill roles.
Poor management style: Acts as a crutch, a motherly/fatherly figure rather than empowering team players and teaching them how to find their own solutions-No set on-boarding & training schedule for new hires-No set scheduled time for employee concerns, questions, suggestions, loan challenges, etc.-Brings personal issues/shares personal issues at work-Leans towards wanting to be liked more than wanting to lead- Blames Corporate for challenges-Passes the buck-No accountability measures-No formal progress reviews-Does not walk their talk-No communication regarding goals & vision, expectations & boundaries.
Poor planning/poor time-management: Does not engage in daily planning-Does not review and reset goals on a weekly basis-Does not review business numbers consistently-Lacks a Business Plan-Lacks a proper project management system-Does not fully utilize/embrace tools & technology-Does not properly delegate-No set work hours-Allows too many personal/family interruptions.
To all my struggling Branch Managers weighed down by the dual goal of maintaining their own origination, as well as, inspiring other sales people to grow their production…Remember that you are responsible for providing tools, guidance, accountability and expertise to your sales team, but the drive to sell, the desire to close and the self-discipline required to be a successful Loan Officer either exists at the core of the individual or it does not. Being able to quickly identify the core of your sales team members and act accordingly is an ability that separates magnificent Managers from mediocre Managers.
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