business coaching

What’s Holding you Back from Growing your Business?

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If you’ve ever found yourself trying to forecast which one of your business growth plans is sure to give you a return on investment, you’ve also likely found yourself pondering too much time away and engaging in very little action.

How do I know this for certain? Because fear of wasting time, fear of wasting money and fear of failure are what keep us from implementing new business growth strategies. In an attempt to mitigate these losses, we try to predict what’s going to work and spend countless hours thinking, planning and researching, but many times, don’t end up pulling the trigger.

Here’s a statement I’ve heard repeatedly from Mortgage Professionals that illustrates this dilemma of trying to foresee the future, “I know I should attempt to meet more Realtors, but I want to know what’s really going to work and what’s really going to entice them to send me business.”

My response to this statement is always the same, “There is no way of knowing what’s going to work. You don’t have a crystal ball. All one can do is to decide what they are willing to try, do it consistently for a period of time and measure the results. If your actions gain results, then we keep pressing forward. If they do not, we try another strategy.”  

It’s important to remember, one size does not fit all when it comes to the growth of your business! What works for one or even what is proposed to have worked for thousands, may not work for you for the simple fact that you are an individual with your own set of interests, strengths, natural ability, etc. When it comes right down to it, what’s going to work are the strategies and approaches you are most willing to implement, which align with your deeper, “Why” or grander, future vision of your business and personal life.

So, stop staring into that crystal ball you bought at the Renaissance Faire, hoping it will illuminate what’s going to work and instead, determine what one or two new business growth strategies you’re willing to try and consider the following questions to ensure you’ll be dedicated to taking massive action…

  1. Is the tool, system or strategy that I’m considering, one that excites me? Do I feel interested? Do I feel challenged?
  2. When I speak about my idea to others do I find myself saying, “I really should try XYZ” Or do I say, “I’m going to try XYZ.”
  3. Does it fit my current capacity? Can I realistically implement it alone or do I need help?
  4. Am I clear about what it will take to implement my new strategy from A to Z?
  5. Do I have a plan?

5 Steps to Becoming a Top Producer

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Here are 5 business growth principles that all Mortgage Professionals need to embrace IF the goal is to move beyond closing just a handful of deals each month…

#1Know your numbers. If you don’t track your numbers (i.e. Leads, Closings, Marketing R.O.I, business expenses, relationship-building costs, etc.), you’re likely spending time on low pay-off activities, wasting time with the wrong people, throwing money at fruitless projects and spinning your wheels in a lot of busy-busy work. Knowing your numbers is part of the rule of working smarter, not harder.

2Develop your perfect loan process. Not only will this include the steps that help to see a loan through to closing, but also all of the database management, marketing and customer service “WOW” tasks that will help you to work more efficiently and to create leads and opportunities with each loan that rolls through your pipeline. In addition, this will create a seamless experience for every borrower and Agent throughout the process and after the close, increasing your survey rankings, as well as, separating you from your competition.

3#Plan out your week ahead of time. Taking 20min every Sunday morning or evening to organize files, clean up your email, develop your to-do list, take a peek at your goals and/or business plan and enter time-blocks into your calendar for purposeful, sales/lead-generating type activities will increase your focus and effectiveness 10-fold!

 

4#Develop an annual business plan. As a Mortgage Professional, you are the captain of your own ship and it either sinks or sails depending on YOU. A business plan is like a treasure map, if you don’t have one, how do you ever expect to arrive at your desired destination and reap all the rewards?

 

Find a mentor/hire a Coach. Most Mortgage Professionals find that they feel isolated at times, like a man or woman all alone on an island. They lack partnership, collaboration, accountability and access to alternate perspectives. No one person has all of the experience and all of the answers. Partnering with someone you trust and respect, and who has more experience and knowledge regarding the aspects of your business that you find most challenging, will catapult you over your hurdles and past your road blocks, MUCH faster (and with a lot less agony) than going at it alone.5#