If you didn’t manage to schedule all of your face to face meetings with your Realtors during the Fall and Winter season and you’re trying to cram them all in now, you may be experiencing some frustrations due to the simple fact that NOW, more listings are cropping up and most of your Realtors are too busy to meet.
If you think the solution is to up your email drip campaign frequencies to remain, “top of mind” I can assure you, you’re in for more frustration as the open-rate is likely going to plummet, which should not be taken as a sign that your Realtors have strayed, BUT the non-responsiveness can deflate your ego and confidence and who really needs that?
So, my advice is not to fall prey to this knee-jerk reaction and begin blowing-up your Realtors’ email inboxes, but instead get creative about how you’re going to remain a strong presence rather than a nuisance throughout your Realtors’ busy season.
Here are three fabulous ways to get your Realtors’ attention WITHOUT the possibility of an opt-out!
- Yelp your Help-More and more Realtors are utilizing Yelp’s services to capture client testimonials, expand their brand and gain leads. Visit their Yelp profile and provide them with a testimonial. You can also peruse all of their current testimonials and click on one of the three web buttons available labeled, “Useful,” “Funny,” or “Cool.” Of course, your Realtors will be alerted to these activities and you become instantly, “top of mind.”
- Get in the Game-Offer to co-sit your Realtors’ Open Houses to help answer financial questions should any arise, help put out signs, bring waters, or balloons or other helpful goodies, pass out open house flyers to the neighbors and invite them to visit the Open House, pick up the slack when your Realtor becomes overwhelmed by visitors, encourage visitors to sign the sign-in sheet or simply make small talk and collect useful intel to share later with your Realtors. Even if you only have an hour to spare, even if you can only do 1-2 a month, nothing builds stronger bonds than being a true team player.
- “Like” ‘em A LOT-Become your Realtors’ biggest fan on Facebook. Many Realtors use Facebook to promote their listings, showcase their expertise and their open houses with video, advertise home buyer seminars and post pictures of happy home buyers. Support their efforts by posting positive comments. “Like,” “Love” or “Wow” their posts. Share their informative and educational tips and if their page allows, post pictures of neighborhood characteristics, nearby schools or shops, bike paths, parks, etc. that would help support the listings that they are promoting on their page. P.S. You don’t have to be a freelance photographer, simply use Google Image to locate these pictures.