The worst mistake anyone can make in business during times of economic uncertainty is to hide away from our referral partners’, customers’ and future customers’ concerns, questions, fears & anxieties. We might not have ALL of the answers but we are experts in our prospective fields and we should share and over-communicate and do so by various communication channels.
Though you no longer can meet face to face, host a publicly attended seminar, teach a publicly attended C.E. class, tag along on caravan with your Realtors or help them host an open house, TECHNOLOGY is available to replace ALL OF THESE OPPORTUNITIES and now is the perfect time to embrace these alternative approaches.
Embrace video conferencing, video marketing, Face Time client meetings, live webinars, FB Live, voice broadcasting, voice recorded email communications and voice text communication.
Tools like Zoom, Go To Meeting, Bomb Bomb, Facebook Live, Soapbox, Jing, as well as, the tools that already reside in your smart phones and laptops make it possible for you to remain Real, Live, In Touch, Empathetic, Accessible and RELEVANT.
Be in front of the challenge. Utilize technology. Over-communicate. Be the message of hope. Be Real. Embrace change.
“For time and the world do not stand still. Change is the law of life. And those who look only to the past or the present are certain to miss the future.”-John F. Kennedy